For leaders - measurable retention & performance
impowr - leadership development for women and inclusive workplaces

For performance-driven companies

Unlock the performance of the women you already employ. 

We coach your women and equip your leaders, so the talent you already pay for performs, stays and steps up.

Boost PerformanceIncrease EngagementImprove Retention

Get your free Engagement Gap Check

5 minutes. Your own numbers. The gap in euros.

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Certified byInternational Coaching FederationHarvard Business School Executive Education
Women in the audience at an impowr live event

“Consistently led to improved sales outcomes and efficiency.”

- Arik Pröving, Vice President

0+
Professionals coached
0
Years of experience

Trusted by teams at

Boom ChicagoVodafoneZiggoFinancial TimesEqualsSignify TechnologyI am ExpatTNWLevinBoom ChicagoVodafoneZiggoFinancial TimesEqualsSignify TechnologyI am ExpatTNWLevin

How we work with you

Three ways in.

Start free. Go further only when you see results.We take the risks. You take the results.

Not sure where to start? Get your free Engagement Gap Check

Who this is for

You've said at least one of these out loud.

If any of these sound familiar, you're in the right place. You're not alone, and it's fixable.

In the leadership meeting
“We keep losing our best people right as they hit their stride.”
After the performance review
“She's capable - but something changed. And I don't know what.”
In the budget review
“I'm paying full salary for maybe 60% of the output.”
After the PIP
“We've tried the check-in, the conversation, the PIP. It still doesn't work.”

We're here to change that. Here's how.

Why your women, why now

Hired 50/50.
Led 83/17.

Women start their careers on equal terms. Somewhere in the middle, they disappear, and the top stays male. It isn’t ambition. They’re not leaving work, they’re leaving you.

Read the full case →
Entry level
49%
Manager
42%
Director
39%
VP
35%
SVP
32%
C-suite
29%
-20points between entry level and the C-suite. The biggest drop is the first step up, into management.
Women's share at each level. Source: McKinsey & LeanIn.Org, Women in the Workplace 2025 (US and Canada).

17%

of executive board seats at Dutch listed companies are held by women. 57 companies have none.

Source: Female Board Index 2025

40%

women among non-executive directors (or 33% across the whole board): the EU rule for listed companies since 30 June 2026.

Source: EU Women on Boards Directive

+62%

more female entrepreneurs in the Netherlands in ten years. They're not leaving work. They're leaving employers.

Source: KVK

In our experience, by mid-career many of these women are delivering around 60% of what they could, at 100% of their salary. Find out what yours are.

Get your free Engagement Gap Check

The diagnostic

The Performance
Decay Cycle.

You'll recognise this. So will your managers. It's almost always already happening somewhere in your org. The cause sits in phase 2. Every fix we reach for is aimed at phase 3.

  1. PHASE 1

    She overdelivers

    She works harder than she needs to, volunteers for everything, says yes to more. From where you sit, she looks like one of your best.

  2. PHASE 2

    The gap opens

    No promotion. No recognition. She's not disengaged yet - she's confused. From where you sit, everything still looks fine.

    The cause starts here
  3. PHASE 3

    Output drops

    She stops raising her hand. Stops going the extra mile. From where you sit, this looks like underperformance.

    Where the usual fixes aim
  4. PHASE 4

    The playbook fails

    Either she leaves and you cover the replacement cost, or she stays at partial output and drags morale with her.

Which phase is your team in?

Take the Engagement Gap Check

The cost of inaction

You're already paying for this problem.

How much? Put in your own numbers. The total updates as you go.

10 people
€75,000
60%

What we see in our work: many deliver 50-60% of what they could.

3

Replacing someone costs 0.5 to 2× their salary. Source: Gallup

2

Your annual exposure

€610K+

Productivity loss
€300,000
Turnover (3 women)
€150,000
Recruiter fees (2 hires)
€60,000
EU Pay Transparency risk
€100,000+

Want the real number for your team, and the causes behind it?

Get your free Engagement Gap Check

Illustrative estimate based on what we see in our work. Adjust every number to your reality.

Free team survey

Your gap is above the line - this needs a closer look.

A self-assessment can only see so far. We run a free, anonymous survey across your team - motivation and engagement, scored per person - and show you exactly where the output is leaking.

Request the free team survey

You've tried it all

The check-in.The motivational conversation.The PIP.

Every manager does exactly the right thing with the information they have. It still doesn't work - because it's treating the symptom, not the cause.

That's why we work with both sides: your women, and the leaders around them.

The impowr method

We measure the gap.
Then we work with your women and your leaders to close it.

Step 01

Measure

We score every participant on the two things driving the gap: motivation (do they still have a reason to push?) and engagement (are they actually in the work?). You get the overall themes. Individual results stay confidential.
Step 02

Intervene

Your women: coaching, workshops and peer accountability, built on our Own Your Powr programme.Your leaders: short, practical sessions on spotting the decay cycle early and having the conversations that keep strong women growing.
Step 03

Get Results

You set the success criteria before we start. We track progress for 6-12 weeks and review the results with your leadership team. What each woman shares in coaching stays between her and her coach.

Your criteria. Your numbers.
Results you can show the board.

Our method blends ICF-certified coaching with Harvard Business School leadership fundamentals.

Book a callSee the offers

In 6-12 weeks

What changes.

Measured on your own numbers, against success criteria you set before we start.

Retention

They stay.

The people you spent years developing stop walking out the door. You fill senior roles from within, at zero recruiter cost.

How you'll see it

Fewer regretted exits. More senior roles filled from within.

Performance

They deliver what you hired them for.

The output you were already paying for shows up, because your women have the tools to go after it confidently.

How you'll see it

Output against the targets you set at the start.

Capacity

Your managers get their time back.

They stop managing friction and start managing performance. The bandwidth that went into disengagement comes back.

How you'll see it

Less manager time on escalations and friction.

Leadership

Problems get caught early.

Your managers spot the early signs and keep their best women growing, so you stop losing them as they hit their stride.

How you'll see it

Growth conversations held before anyone hands in notice.

The offers

Every way in comes with a guarantee.

Start small, see what changes, then go further. Every engagement is tailored and quoted to your team size, location and add-ons.

01 · Start free

Business Workshop Series

Three workshops built on impowr's Own Your Powr programme: communication as a competitive edge, performance under pressure, and succession-ready talent development.

Includes
  • Pre-program diagnostic - scoring motivation and engagement
  • Manager briefing on themes before and after each session (never on individuals)
  • 30-day post-program output check, reported at group level
  • 60 days community access for accountability
The guarantee

Workshop 1 is free, with no commitment. You only book workshops 2 and 3 if your women leave the first one with something they can use the next morning.

Book a callRequest a quote
02 · Go deeper

One-Off Impact Session

A keynote, training or workshop of 45 minutes, 2 hours or half a day, for your women, your leaders, or both.

Includes
  • Customised to your industry and friction point
  • Pre-session call to agree on desired outcomes
  • Post-session report sent directly to you
  • Priced per event - no retainer, no commitment
The guarantee

If the session doesn't feel specifically built for your audience - not generic, not off-the-shelf - tell us within 24 hours and you don't pay.

Book a callRequest a quote
03 · Keep it going

Monthly Performance Membership

The compounding investment. An always-on benefit that retains your best people and reduces manager overhead.

€49 per seat / month

More than 10 seats? Get a personalised quote.

Includes
  • Seats in the impowr performance community
  • Monthly live coaching on real situations
  • A new practical tool every month
  • Quarterly output and participation report
The guarantee

If fewer than 70% of allocated seats are actively engaging in 60 days, we personally onboard every woman who hasn't - one-to-one, no extra charge.

Book a callRequest a quote

Recommendations

What leaders say after working with us.

Reviews on Google
Read all testimonials →View on Google ↗
“Their tailored approach to addressing engagement, retention, and the skills gap for women on our team has had a transformative impact. We've seen a marked improvement in engagement, with women feeling more supported and motivated to contribute their best work. If you're looking to invest in the growth, development, and long-term retention of your team, impowr is a game-changer.”
Liza Knapp-Fadani
Director

“Yoana possesses a remarkable ability to analyze sales data and derive actionable insights that drive performance. She has a keen eye for detail and a structured approach that has consistently led to improved sales outcomes and efficiency within our team. Her leadership style is supportive and empowering, creating an environment where individuals feel valued and motivated to perform at their best.

By focusing on core mindset development and training our teams to embrace challenges as opportunities, we benefited from noticeable performance improvements as resilience and adaptability became core strengths.”

Arik Pröving
Vice President

“Yoana is an exceptionally talented people leader. She has an ability to teach, inspire and motivate whilst also being able to get into the data to make well informed decisions, that tend to be the right ones.

Her coaching has been fundamental in building and scaling our business. She also designed and implemented a leadership training program up to Director level, with strong focus on personal development. This approach fostered individual growth, boosted engagement and performance. It was also the foundation for organic growth and scalability within the business and our ability to attract, retain and upskill female employees.”

Jamie Robinson
COO
Yoana Leusin, founder of impowr, speaking to an audience

Who's in the room

Yoana Leusin

Founder of impowr

I spent 10 years in performance management, most recently as VP of People & Performance, Global Markets, building teams from junior level up to Director. I know what the gap costs, because I've had to close it myself. I've also designed leadership training for managers up to Director level, so I know both sides of the table.

ICF-certified coachHarvard Business School certificate10 years in performance management
More about Yoana →

Free · 5 minutes

The Engagement Gap Check.

You pay 100% of the salary. Find out how much of it turns into output. Thirteen questions on motivation and engagement, the two things driving the gap.

What you get

  • Your team's effective output, as a percentage
  • What the gap costs you each year, in euros
  • The three causes most likely behind it, with a PDF report
Start the check

Your own numbers. No deck. No pitch.

FAQ

Before you ask.

The questions leaders ask us before they start. Straight answers.

Yoana Leusin

Still have a question?

Ask Yoana directly.

Book a 30-minute call
Is it right for us?3 questions

Leaders who are responsible for the women in their organisation and done with generic DEI: COOs, operations and people leaders, and community directors. It fits best when you have a specific gap (promotions stalling, mid-career drop-off, returners, sponsorship), want a partner who builds the solution with you, and need results you can show the board.

Your team5 questions

Results and cost2 questions

Your next step

Start with a free workshop.

You only continue if your women leave with something they can use the next morning.

  1. 01

    Request it

    Tell us about your team.

  2. 02

    Workshop 1, free

    Your women get tools they use the next morning.

  3. 03

    You decide

    Book workshops 2 and 3 only if it delivered.

Request the free workshop No commitment.

Not ready yet?

Get the free Engagement Gap Check Book a 30-minute call