The founder
Yoana Leusin.
I've sat in both seats.
Psychology, recruitment, sales and performance management. I've hired talent, managed pipelines and hit revenue targets, most recently as VP of People & Performance, Global Markets.
I understand both people and P&L. impowr is a performance recovery, with receipts.
10 years
in performance management, building teams from junior level up to Director
Top 10
European billers in recruitment (2020)
VP
of People & Performance, Global Markets
ICF + HBS
ICF-certified coaching, Harvard Business School leadership fundamentals
My journey
From the sales floor to the boardroom.
Psychology, recruitment, sales and performance management. Every step taught me something about what makes people perform, and what makes them quietly stop.
Top of the class, Breda University
BSc Social Studies with a Psychology minor. Graduated as a top student.
Top of the class, Breda University
BSc Social Studies with a Psychology minor. Graduated as a top student.
Recruitment career begins
Named one of the Top 10 European billers by 2020.
Recruitment career begins
Named one of the Top 10 European billers by 2020.
Into People & Performance Management
Stepped out of pure sales to build the people side.
Into People & Performance Management
Stepped out of pure sales to build the people side.
VP of People & Performance
Global Markets remit. Building performance at scale.
VP of People & Performance
Global Markets remit. Building performance at scale.
impowr is founded.
October 1st, 2024
I brought together everything I'd learned in psychology, recruitment, sales and performance management, and built a coaching model that hands women the tools to convert capability they already have into measurable performance.
Present moment
Here we are today.
Programs delivered across Europe. Rooms filled. Stages owned. And we are just getting started...
The story continues...
How we think about your business
Talent isn't the problem. The system around it is.
Performance-first
Output measured weekly. We can't improve what we can't track, and performance is our top priority.
Expert Knowledge
Behavioural science, coaching and performance expertise packaged into a high impact solution.
Two sides, one win
The woman doing the work and the business paying for it. Both win or neither does.
Our method blends ICF-certified coaching with Harvard Business School leadership fundamentals.
Trusted by teams at
Yoana is an exceptionally talented people leader. She has an ability to teach, inspire and motivate whilst also being able to get into the data to make well informed decisions, that tend to be the right ones.
Performance recovery.
With receipts.
See where your team stands in five minutes, or talk it through with me.