About impowr for business — measurable performance development for the women you already employ
The founders
Yoana & Tiffany.
We have sat in both seats.
Between them: backgrounds in psychology, recruitment, sales, and performance management. We've hired talent, managed pipelines, and hit revenue targets.
This is a commercially-minded partnership, built by two people who understand both people and P&L.
impowr offers you a performance recovery — with receipts.
Our Journey
From two careers to one mission.
Before impowr was a company, we were two ambitious women stacking the same lessons in parallel — psychology, recruitment, sales, and performance management. Here's how we got here.
Graduated University of Reading
BSc Psychology — the foundation everything else gets built on.
Graduated University of Reading
BSc Psychology — the foundation everything else gets built on.
Top of the class, Breda University
BSc Social Studies with a Psychology minor. Graduated as a top student.
Top of the class, Breda University
BSc Social Studies with a Psychology minor. Graduated as a top student.
Into recruitment — straight to the top
Started her recruitment career in London and climbed to the top of the leaderboard.
Into recruitment — straight to the top
Started her recruitment career in London and climbed to the top of the leaderboard.
Recruitment career begins
Named one of the Top 10 European billers by 2020.
Recruitment career begins
Named one of the Top 10 European billers by 2020.
Into People & Performance Management
Stepped out of pure sales to build the people side.
Into People & Performance Management
Stepped out of pure sales to build the people side.
Our paths crossed
Tiffany moved into People & Performance Management — the two co-founders started working side by side.
Our paths crossed
Tiffany moved into People & Performance Management — the two co-founders started working side by side.
Head of Sales, European Division
Leading sales for the European arm of a global recruitment brand.
Head of Sales, European Division
Leading sales for the European arm of a global recruitment brand.
VP of People & Performance
Global Markets remit. Building performance at scale.
VP of People & Performance
Global Markets remit. Building performance at scale.
impowr is founded.
October 1st, 2024
We brought together everything we'd learned in psychology, recruitment, sales, and performance management — and built a coaching model that hands women the tools to convert capability they already have into measurable performance. Today our programs back women and businesses to play bigger and own their power.
Present moment
Here we are today.
Programs delivered across Europe. Rooms filled. Stages owned. And we are just getting started...
How we think about your business
Talent isn't the problem. The system around it is.
Performance-first
Output measured weekly. We can't improve what we can't track, and performance is our top priority.
Expert Knowledge
Behavioural science, coaching and performance expertise packaged into a high impact solution.
Two sides, one win
The woman doing the work and the business paying for it. Both win or neither does.